"Secrets" of Social Media Revealed- Part Three: LinkedIn

A couple of weeks ago, Brockett Creative attended Secrets to Success on Social Media in 2014, the “worlds largest webinar” #WLW14 hosted by Hubspot and featuring spokespeople from Twitter, Facebook, and LinkedIn.

So far we’ve summarized these so-called secrets from Twitter and Facebook. Now we’ll take a closer look at tips as outlined by LinkedIn, the business-oriented social network.

There are 161 million professionals worldwide who have connected with LinkedIn since its launch in 2003. According to company stats, every second that number grows by two more memberships.


Members on LinkedIn look for jobs and job-related content. On the network users can search for jobs, join work-related groups, and submit job applications. It is also a prime platform for marketing your business as a trusted brand.

But how can you improve your LinkedIn experience? Scott Engelman of LinkedIn had this to say:

Valuable Content (Sensing a trend here?)

When posting as, or on behalf of your company, share professionally-relevant content to your followers. If it’s original, that’s great. If you’re sharing, that’s fine, as long as what you’re sharing is of value.

Use strong imagery, professional in tone, but new.

See what resonates best, and continue to share similar content.

Spend wisely

Use sponsored updates to amplify your message. Start with your highest organic reach and expand on that.

Create targeted audiences for sponsored updates



Think Responsively

Don’t forget about users who are using tablets or mobile applications when sharing.

For more on gettting the most out of LinkedIn: http://smallbusiness.linkedin.com

The big secret revealed?

Ultimately, the biggest takeaway from this webinar? Three simple rules that can be applied to all three very different social media networks.

1. Content is key for getting the most out of Social Media
2. Marketing without data is like driving with your eyes closed.
3. Be experimental

The Experts. Follow them on Twitter:

Jed Clevenger, Facebook @jtcinsf
Russ Laraway, Twitter @russlaraway
Scott Engleman, LinkedIn @scottjengelman
Dan Zarella, HubSpot @danzarella

Your local experts,


Brockett Creative Group @BCGroup
[email protected]
315.797.5088