Wednesday, June 25, 2014

SEO and Reputation: Putting Your Best Foot Forward

Reputation management, once solely a PR term, is now the widely used practice of controlling one's own online listings and driving down negative or unwanted results in Google.



How do you know if you need to build or repair your online reputation? First do a search of your name, company name, product(s)/service(s), maybe some top employees and usernames. You'll want the most accurate results not influenced by your own personalized search history. Start by logging out of the account for the search engine, or if searching in Google, disable personalized search results.
 Sometimes all it takes are a few bad reviews, a spiteful competitor, or a misinformed blogger to tarnish your image. Don't let others set the stage and control your brand. Here are a few SEO tactics for managing your reputation online.


Social Media


Register social profiles and be as active in your accounts as possible. Fill out the profiles completely. Use tags, images, videos, and links wherever applicable. 
Focus on the following Networks:

 • Twitter
 • LinkedIn
 • Facebook
 • Youtube
 • Flickr

Content Consistency


You'll want to do the same for local listing directories, and there are quite a few. Brockett Creative Group offers it's own Powerlisting service that uploads your company profile information on leading directories, maps and applications.


If you or your business appears regularly in the press, create a stock bio that you can distribute to the media. Include links to your relevant pages. For example:

It's all about Art and Science at BCG. For more than a decade, we have delivered impressive results to our clients through unique and powerful branding, advertising, online marketing, and social media management campaigns, and a dedication to provide the very best in web services and applications, like the tSpark Content Management System.  


Remember, Reputation Management and monitoring isn't static. You may enjoy favorable results today but that doesn't mean it will remain the same tomorrow. Your search results can change based on recent news, social media posts, or other SEO factors. Building and keeping a positive online rep is a continuous process that you should remain involved in.


For help with your reputation management or more information on Powerlistings, contact Matt or Kari at [email protected] or 315.797.5088.

39 comments:

  1. I generally check this kind of article and I found your article which is related to my interest.online marketing agency Genuinely it is good and instructive information. Thankful to you for sharing an article like this.

    ReplyDelete
    Replies
    1. We’ve seen how other firms work and know there’s a better way to “do” digital marketing. SEO services in South Florida

      Delete
  2. I prefer merely excellent resources - you will see these people in: how can i do seo for free

    ReplyDelete
  3. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important. [Reply] Affordable local SEO Services

    ReplyDelete
  4. I recently came across your article and have been reading along. I want to express my admiration of your writing skill and ability to make readers read from the beginning to the end. I would like to read newer posts and to share my thoughts with you. lead marketing strategies

    ReplyDelete
  5. Bitcoin mining, as it is known, is the process of generating (and securing) Bitcoins and a small payment in the form of units of Bitcoins are paid for the time and effort your hardware is used and your level of participation. fake bitcoin sender

    ReplyDelete
  6. Excellent post. I was reviewing this blog continuously, and I am impressed! Extremely helpful information especially this page. Thank you and good luck.
    visit for information SEO

    ReplyDelete
  7. This comment has been removed by the author.

    ReplyDelete
  8. Excellent post. very nice post, i undoubtedly really like this excellent website, carry on it
    high quality dofollow blog comment seo backlinks

    ReplyDelete
  9. I definitely enjoy every little bit of it. It is a great website and a nice share. I want to thank you. Good job! You guys do a great blog, and have some great content. Keep up the good work. Full service online marketing agency brampton

    ReplyDelete
  10. This comment has been removed by the author.

    ReplyDelete
  11. You're a business owner who knows you need to be doing more online, but you don't have the time or resources to do it all yourself. digital marketing for my business

    ReplyDelete
  12. It was a very good post indeed. I thoroughly enjoyed reading it in my lunch time. Will surely come and visit this blog more often SEO company

    ReplyDelete
  13. Really appreciate you sharing this article post. Much thanks again. Much obliged.SEO Services London

    ReplyDelete
  14. Wow, this is really interesting reading. I am glad I found this and got to read it. Great job on this content. I like it. buy contextual backlink

    ReplyDelete
  15. It is really a helpful blog to find some different source to add my knowledge. Online Reputation Management

    ReplyDelete
  16. From the perspective of owning an SEO business, one of the best parts of starting an SEO company is recurring revenue. Delivering SEO results requires consistent action and by providing your clients with ongoing monthly SEO services, you are likely to turn a solid profit. Oe if you want a SEO service search for seo services northern ireland and get the best service

    ReplyDelete
  17. It's a fantastic blog to learn more about Digital marketing services. While it's true that they both provide valuable services to website owners or similar, there's actually one main area where the two are completely different - and it's in the name itself.  https://www.hgb.co.nz/services/search-engine-optimisation/

    ReplyDelete
  18. This is very informative and interesting for me. thank you for such a wonderful post and for sharing. God bless you. we also provide service. SEO Solutions for Your Business in India for more info visit our website.

    ReplyDelete
  19. Through this read, I will give you realities about the SEO business, current market status of SEO as well as the future projections in this field. https://healthfalls.com/seo-company-primelis-the-key-to-successful-online-growth/

    ReplyDelete
  20. Through this read, I will give you realities about the SEO business, current market status of SEO as well as the future projections in this field. seo services primelis

    ReplyDelete
  21. Thank you very nice your articles please visit my website.onlingle

    ReplyDelete
  22. Consequently, on the off chance that you have an alternate login page, they should put resources into significantly more work to go after your website.
    https://www.onohosting.com/

    ReplyDelete
  23. This is a great article with lots of informative resources and I found your article which is related to my interest. I am very thankful to you. Thanks

    massey ferguson maha shakti

    ReplyDelete
  24. This comment has been removed by the author.

    ReplyDelete
  25. The writing is superb, and the subject is clearly well-researched. I was excited to read this article. online content marketing services It has outstanding phrasing and is a very well-researched article.

    ReplyDelete
  26. Thanks for the blog post buddy! Keep them coming... seo backlinks

    ReplyDelete
  27. This comment has been removed by a blog administrator.

    ReplyDelete
  28. It was very encouraging to see this kind of content. Thank you for sharing.

    SEO Marketing

    ReplyDelete
  29. Very informative article, thanks for sharing this blog. Best customized erp solution company

    ReplyDelete
  30. I am really impressed the way you have written the blog. Hope we are eagerly waiting for such post from your side. HATS OFF for the valuable information of Digital Marketing

    ReplyDelete
  31. This article helps in the brand awareness. This tips help in search engine marketing. Thanks for these helpful tips.

    ReplyDelete
  32. Just building your Amazon affiliate site is one thing, but it's an ... category for ideas, as well as the Internet Marketing category. Two Tier Affiliate Programs

    ReplyDelete
  33. I am thankful to this blog giving unique and helpful knowledge about this topic.
    Organic Clothing

    ReplyDelete
  34. This is a very informative and helpful article. Outstanding effort. I appreciate it. custom erp development

    ReplyDelete