Monday, June 1, 2015

Brockett Creative Group Confirmed As A Google Certified Partner

Google Certified Partner Logo: White "g" on a blue background.
















Brockett Creative Group (BCG) in New Hartford, NY, has been confirmed as a Google Certified Partner. With this, BCG has joined an elite group, as there are currently only four such Partners between Syracuse and Albany. This certification demonstrates that Brockett Creative is ready and able to assist medium- to large-sized companies market themselves in the now highly competitive Internet Marketing field.  


Google Partners is the Internet leader’s platform for advertising agencies and other organizations who design Internet marketing campaigns. In order to attain certification, Google Partners must demonstrate that their business is healthy, have high client satisfaction rates, and a dedication to Google best practices (designing high-quality websites that meet Google’s requirements for search results and ranking). Partners must pass an exam proving their familiarity with Google’s best practices.


Scott Mathias lead the initiative in attaining the certification at BCG. In addition to a long career in Internet Technology and Marketing, Matthias had attained Google Partner status in the past while working for a television station is Albany.


According to Mathias, “Effective internet marketing requires a careful coordination with the website developer in order to ensure a positive experience for the viewer. Getting the user to click on an ad is one thing. Getting them to become a customer, and then a repeat customer, is the ultimate goal. As a Google Certified Partner in the Albany area, one of my greatest challenges was getting the customer’s website developer on board with the marketing plan. Simple changes and tweaks need to be made to pages to ensure the advertiser is getting the lowest possible cost-per-click, but it is equally important to ensure that the user who clicks on your ad has a positive experience once arriving at your website. Now, I am working directly for the website developer and have the ability to optimize the client’s website from the inside, and seeing excellent returns on investments.”


Among BCG’s satisfied Internet marketing clients is Barneveld business owner Dan Hudon. He says of his Google Partner experience, “I thank Brockett Creative Services on behalf of Hud-Son Forest Equipment and Hudon’s Snowmobile Salvage for introducing Google Partners to our organization. The staff has helped us take our companies to new levels of internet sales and gaining leads that we needed. Brockett’s advice for helping us set goals in our marketing needs helped bring new business partners, companies, and customers from all over the USA, Canada, and across the world. Our Google performance record is showing great growth since we made Brockett our local partner.”


Matt Brockett, BCG President, added, “Now, with the addition of Scott on our team, we have the ability to offer our clients a more comprehensive approach towards Internet Marketing.  Not only will we build you a beautiful, modern website, we will also ensure that it's optimized to perform well in search, and also we can actively market your website to get you the immediate traffic you’re looking for.”