Monday, June 1, 2015

Search Engine Marketing: What Is It, And Why Do I Need It? By Scott Mathias

Screen shot showing a laptop open to a Google search.




















So! You have a shiny, new website! That’s great!  Now what? Now you need traffic...and quickly! Especially so you can pay for that new website.  


Provided you contracted with a reputable web designer, and was sure to include site-level search engine optimization, in time, your new website will slowly climb the search rankings in Google, Yahoo & Bing. In a matter of several months to several years, depending on your category, your website will eventually find it’s way to page-one of search results. But what if you can’t wait that long?


Especially for newly constructed websites, a Search Engine Marketing campaign can be just the shot-in-the-arm your business needs to start gaining traction in the marketplace. A properly executed search campaign can put you ahead of your competition almost immediately by “paying” for the top positions in search...but, it's important to know that getting the top ad spot in search is more than just a bidding war. It’s actually, more about the quality of your website and the content of your ads.  


In theory, if you have the newest website on the block, your content should be up-to-date, relevant and helpful to the visitor. Also, in theory, if you have the newest website, you are utilizing the latest website technology including being mobile-responsive. This is all very important as search engines try to ensure that the results they show are highly relevant, and point to a website where the user is going to have a good experience while there.


You could spend a lot of time learning platforms like Google Adwords, and eventually, you will find just the right combination of ad content and keywords that take your company’s listing to the top of search results...but not before you spend hundreds, if not thousands of dollars through trial and error! By utilizing a Google Certified Partner, ads for your business can place at the top of search immediately, driving valuable business to your door quickly and efficiently.


Here at Brockett Creative Group, not only do we build you the shiny new website, utilizing the latest search-friendly technology, we can also help you actively market your business while your website moves its way up in organic search results. With a Google Certified Partner on staff, we help you drive qualified, relevant traffic to your new website and ultimately, through your door.